As the leading executive compensation consultant, Towers Perrin has accumulated a wealth of data and information about the topic. Understanding the potential market for this knowledge to a much broader base of customers, Towers Perrin launched ECR, Executive Compensation Resources. Since ECR represented a major departure from Towers Perrin’s traditional businesses, they needed a sales and presentation tool to reach this new, untapped market. They chose Ontra. Ontra’s consultants helped craft Towers Perrin ECR’s sales and positioning messages, while Ontra’s designers created imagery that humanized and simplified very complicated, detailed information. And, the Ontra software provided interactive and other special effects that helped explain ECR’s multiple offerings in a step-by-step format, increasing its appeal for new customers.

Good product and good presentation. It’s an unbeatable combination.

“Our Ontra Presentation is great. We use it all the time, in variety of settings—from trade shows to prospect meetings. At the most important trade show of the year, the Ontra presentation helped us sign up 50 new subscribers, even before we had launched the new service.”

-- Marketing Director, Towers Perrin