Movies are hot! So naturally, the world’s leading cinema advertiser needed a presentation just as hot -- an easy solution for the Ontra Presenter. Ontra designed a presentation rich with graphics, animation and video. And, by logging on to Ontra’s network server, sales executives throughout the US can update their presentations with the latest box office attendance and blockbuster sales figures every week. The greater challenge was to develop an exciting means of explaining and selling Screenvision Premier, a comprehensive and customized in-theater branding program. From branded popcorn bags and product samples, to ceiling danglers and 30-second commercials, advertisers were given a range of possibilities and programs to promote their brand. Sales executives needed a clear and easy means to sell this program. Ontra Presentations created the “3-D Theater” where the advertiser can view a branded ticket counter or concession stand as whole, and then zoom into 3-D viewings of individual pieces.

“With Ontra’s 3-D Theater, everyone gets it! Advertisers understand how their brand will look within the theater. And sales executives have an easier time selling it through.”

-- SVP Sales