FOR IMMEDIATE RELEASE
SCRIPPS NETWORKS USES ONTRA PRESENTATION SOFTWARE TO SELL UPFRONT 2005 ADVERTISING
Scripps salespeople from HGTV, Food Network, DIY, FINE LIVING and Great American
Country to use Ontra presentation software
New York, April 25, 2005—Ontra Presentations, LLC, a
leading provider of enterprise presentation software and services,
announced today that industry leading Scripps Networks has selected
Ontra software to design and present its 2005 Upfront presentation.
Scripps Networks joins ABC National Sales, NBC stations, Warner
Brothers Domestic Television Distribution, FOX Broadcasting Co.,
Tribune Entertainment, Towers Perrin and other industry leaders as
users of Ontra Presentations.
Scripps Networks operates a growing portfolio of popular lifestyle
television networks, including Home & Garden Television, Food
Network, DIY Network, FINE LIVING and Great American Country (GAC).
The Upfront season is when media companies present their upcoming
programming to media buyers and the majority of annual advertising
revenues are committed.
Jon Steinlauf, SVP of Ad Sales, Scripps Networks, views the Ontra
presentation as a valuable investment beyond the Upfront season
because the national sales force will continue to use it for the
rest of the year. Scripps Networks benefits from Ontra’s ability to
seamlessly integrate videos into a staged presentation that includes
five different networks. Furthermore, the Ontra presentation manages
a library of slides representing each network, which enables
salespeople to present each of the Scripps Networks without
additional training.
“The Ontra presentation allows all of our salespeople to speak
intelligently whether talking about the details of one program or
the value of working with Scripps in general,” says Steinlauf. “With
the Ontra Presentation, they can now cross-sell the networks, which
translates into higher revenues for all of Scripps.”
“Thanks to Ontra, our A-level Upfront presentation matches the
quality of our signature cable brands,” said Michael Yavorsky, VP of
Ad Sales Marketing, Food Network/Fine Living. “The Ontra
Presentation delivers a real impact when presenting to hundreds of
advertisers in a large ballroom, or one-to-one in a media buyer’s
office. One Ontra presentation solves all of our presentation
needs.”
Ontra software delivers the unique ability to include a full library
of slides, complete with large amounts of video and other
applications seamlessly within the context of a dynamic and
interactive presentation. Ontra also offers services to design and
create professional presentations with the software.
“Large sales organizations today need the latest cutting edge
technology in regards to presentations. Power Point is a horse and
buggy compared to Ontra Presentations.” said James Ontra, Co-Founder
and CEO of Ontra Presentations. “Our software allows easy
distribution across a large and dispersed organization. An Ontra
presentation is ideal for media networks because it can seamlessly
include multiple full-screen videos bookended with the stats and
facts that support the presentation -- all from one PC.”
About Ontra Presentations
Ontra Presentations is a leader in enterprise software for
interactive, multimedia presentations. Ontra Presentation software
provides users with greater flexibility and greater content capacity
than previously seen in presentation technologies, enabling clients
to deliver better looking, up-to-date, and more relevant
presentations.
Visit
http://www.OntraPresentations.com
About Scripps Networks
Scripps Networks is part of The E.W. Scripps Company (NYSE:
SSP), a
diverse media concern with interests in newspaper publishing,
broadcast television, national television networks, interactive
media and television retailing. Scripps Networks brands include Home
& Garden Television, Food Network, DIY Network, Fine Living, Great
American Country (GAC) and HGTVPro. Scripps Networks Web sites
include FoodNetwork.com, HGTV.com, DIYnetwork.com, fineliving.com
and gactv.com. Scripps Networks programming can be seen in 95
countries.
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