FOR IMMEDIATE RELEASE
NBC TELEVISION SALES & MARKETING TAPS ONTRA
PRESENTATIONS TO UPGRADE ITS NATIONAL AND LOCAL SALES INITIATIVES
FOR TWENTY-EIGHT NBC & TELEMUNDO STATIONS
WNBC Will Use Ontra for Local Station Business
Presentations and Pitches
September 20, 2004 (New York, NY) - Ontra Presentations
(www.ontrapresentations.com),
the presentation software and services company at the forefront
of multimedia technologies, announced today the rollout across the
NBC and Telemundo Owned Television stations with the completion
of WNBC. WNBC is the #1 station in the #1 market, reaching millions
of viewers in New York . The station is home to such outstanding
programming as The Tonight Show, Newschannel 4 @ 6p and 11p and
The Today Show. WNBC is one of the many NBC owned stations to make
the switch to Ontra Presentations and will use the software to sell
advertising and sponsorships to national and local advertisers along
with the other 27 NBC & Telemundo sister stations.
“Last year we bought the Ontra Presentation software to upgrade
the quality of our NBC owned television stations presentations,”
says Michael Chico, SVP NBC TV Stations Sales & Marketing. We
weren’t satisfied using a static presentation format to sell
a full motion video product. The Ontra presentation system will
benefit all 28 NBC and Telemundo owned stations by allowing us to
integrate video and text into a linear or browser based presentation
system.”
Ontra Presentation software will give each salesperson at the NBC
and Telemundo television stations a branded, up-to-the-minute presentation
that includes a significant amount of audio, video and rich graphics
for a distinctive, attention-grabbing presentation. In addition,
the software is networked, allowing sales to manage distribution,
assuring a consistent and updated presentation every time, no matter
where the presentation is being given or by whom. With Ontra’s
Networked Solution, NBC and Telemundo's sales force can now easily
access information from various sources, such as network programming
and specials and combine that with their local information (such
as local news and events) for a completely customized presentation.
The Networked Solution also ensures that the sales force has up-to-the-minute
ratings and programming information, guaranteeing consistent presentations
at all times.
“Ontra will be an extremely valuable tool for our account
managers, enabling them to use the power of our own medium, including
sound, video, and emotion to sell our programming,” said WNBC’s
Vice President of Sales Mark Lund. “Our clients will have
a clearer picture of the incredible opportunities that exist on
WNBC to reach their potential customers, from the Olympics, to the
Macy's Thanksgiving Day Parade.”
However, the technological advances are only part of the equation.
By presenting information in an interactive format that sparks active
discourse instead of simply presenting static information, Ontra
Presentations is ushering in a new era for dynamic multimedia presentation
technology.
"Business presentations do not have to be synonymous with boredom,"
says James Ontra, co-founder and CEO of Ontra Presentations. "When
trying to close business, flexibility is key. The same principle
applies to business presentations. Audiences are tired of being
forced-fed rigid static presentations. They are craving presentations
that are more flexible, more engaging and ultimately, more entertaining.
That is why we created Ontra Presentations."
About Ontra Presentations
Ontra Presentations, LLC is a software and services company committed
to creating multimedia presentation software and solutions for Fortune-level
organizations. Ontra Presentation Software was developed to help
meet the requirements of companies who spend much time and money
to ensure that their clients receive a consistent message and accurate
information in an attention grabbing, dynamic format. By allowing
designers of multimedia presentations to create and control a broad
range of design and display functions, Ontra Presentation software
gives the user the most dynamic and streamlined multimedia presentation
available. For more information, please visit www.ontrapresentations.com.
About The NBC Universal Television Stations Division
The NBC Universal Television Stations division is comprised of 14
NBC television stations in major U.S. television markets, along
with 15 stations affiliated with the Telemundo Network. They are
owned by NBC Universal, one of the world’s leading media and
entertainment companies in the development, production, and marketing
of entertainment, news, and information to a global audience. Formed
in May 2004 through the combining of NBC and Vivendi Universal Entertainment,
NBC Universal owns and operates the No. 1 television network, the
fastest-growing Spanish-language network, a valuable portfolio of
news and entertainment networks, a premier motion picture company,
significant television production operations, a leading television
stations group, and world-renowned theme parks. NBC Universal is
80%-owned by General Electric (NYSE: GE), with the remaining 20%
controlled by Vivendi Universal.
Media Contact:
Bryan Blatstein
Ontra Presentations
blatstein@ontrapresentations.com |
