FOR IMMEDIATE RELEASE
LOEWS CINEPLEX ENTERTAINMENT ROLLS OUT NEW ERA
OF MOVIE-RELATED SPONSORSHIPS WITH THE HELP OF ONTRA PRESENTATIONS
Along With Securing Television Giants ABC, NBC,
FOX Broadcasting, Warner Bros., Tribune and Telemundo, Ontra Presentations
Extends into the Motion Picture World by Joining Forces with Loews
Cineplex Entertainment
Loews to Use Ontra Presentation Software When Presenting Unique
Movie Tie-In Opportunities for High-Profile Advertisers
June 7, 2004 (New York, NY) - Ontra Presentations (www.ontrapresentations.com),
the multimedia software and services company at the forefront of
multimedia technologies, announced today the rollout of a new era
in movie-related sponsorships that is being spearheaded by Loews
Cineplex Entertainment. Loews, a pioneering innovator of movie marketing,
will use Ontra Presentations as a vehicle to promote all kinds of
movie-related promotions and deals – a boon to advertisers
who have traditionally sought the captured audiences that movie
theaters helped create. Loews Cineplex Entertainment will use Ontra
Presentation software moving forward as their presentation platform
of choice when presenting to major advertisers for these movie-related
sponsorships. Loews will use the Ontra Presentation software to
create dynamic and one-of-a-kind multimedia presentations to detail
these sponsorships to advertisers, giving Loews a state of the art
presentation/sales solution with hundreds of slides incorporating
animation, audio, video and rich graphics.”
“Movie-related promotions have come a long way in the last
decade,” says Syrinthia Studer, VP of Marketing Partnerships
& Promotions for Loews Cineplex Entertainment. “We can
offer our clients a wide variety of customized promotions targeted
to different demographics. That, combined with the captive, engaged
nature of a movie audience is a valuable proposition for advertisers.
Our Ontra Presentation helped us visualize and communicate how effective
movie-themed sponsorships are.”
Loews Cineplex Entertainment’s choice of Ontra Presentations
is a significant move for both companies for a number of reasons.
First and foremost, with its suite of features currently unseen
in any presentations technology, Ontra Presentation software will
allow for Loews Cineplex Entertainment to custom tailor a large-scale
multimedia presentation for any potential sponsor. The software
also comes complete with a network, or distributed, solution that
can manage their sales team, assuring a consistent and updated presentation
every time, no matter where the presentation is being given. However,
the technological advances are only part of the equation. With its
distinctive approach to presentations and the mindset behind them,
Ontra Presentations is ushering in a new era for dynamic multimedia
presentation technology.
Major corporations, especially advertisers, are tiring of the linear,
rigid, step-by-step format of Microsoft’s PowerPoint™.
As a matter of fact, a businessman standing next to a white screen,
presenting slide after slide of charts and graphs has become an
American symbol of corporate boredom. One of the reasons for this
is that presentations like PowerPoint™ do not cater to the
way the human mind thinks. The mind does not think in a linear format;
rather it wanders from topic to topic. Questions need to be answered
in the order and with the priority that a prospect assigns them,
and not according to the design or whim of the presenter. The Ontra
Presentation software creates presentations that have the ability
to follow the human mind by presenting information in an interactive
sequence rather than a linear one. With Ontra, meetings become fluid
and interactive rather than rigid and stale.
“The most productive meetings are interactive – where
people participate,” says AlexAnndra Ontra, President and
co-founder of Ontra Presentations. “They ask questions. They
discuss them. And on a good day, might even resolve them during
the meeting. The Ontra Presenter encourages that kind of interaction.”
About Ontra Presentations
Ontra Presentations, LLC is a software and services company committed
to creating multimedia presentation solutions and software for Fortune-level
organizations. Ontra Presentation Software was developed to help
meet the requirements of companies who spend much time and money
to ensure that their clients receive a consistent message and accurate
information in an attention grabbing, dynamic format. By allowing
designers of multimedia presentations to create and control a broad
range of design and display functions, Ontra Presentation Software
gives the user the most dynamic and streamlined multimedia presentation
available. For more information, please visit www.ontrapresentations.com.
About Loews Cineplex Entertainment
Loews Cineplex (NYSE: LCP) is celebrating its 100 year anniversary
throughout the year 2004. Loews Cineplex owns, operates or has an
equity interest in 324 theatres and 3,166 screens operating under
the Loews, Cineplex Odeon, Star, Magic Johnson, Cinemex, Yelmo Cineplex,
Megabox Cineplex, Galaxy and UFA names. The company's partnerships
include: Magic Johnson Theatres, in the United States, Yelmo Cineplex
in Spain, Megabox Cineplex in Korea and now Neue Filmpalast (UFA)
in Germany. Loews Cineplex is privately owned by Onex Corporation,
one of Canada's largest companies with global operations in service,
manufacturing and technology industries, and Oaktree Capital Management,
LLC, a Los Angeles based private investment management firm specializing
in inefficient markets and alternative investments with approximately
US $25 billion of assets committed for management primarily from
institutional investors.
Media Contact:
Bryan Blatstein
Ontra Presentations
blatstein@ontrapresentations.com |
