FOR IMMEDIATE RELEASE
ONTRA PRESENTATIONS INKS FOX BROADCASTING CO.,
THE LATEST NETWORK TO MAKE THE SWITCH TO ONTRA PRESENTATION SOFTWARE
Fox Will Use Ontra Presentation Software When
Presenting to Major Advertisers During the Annual Network Upfronts
May 20, 2004 (New York, NY) - Ontra Presentations (www.ontrapresentations.com),
the multimedia software and services company at the forefront of
multimedia technologies, announced today the signing of the FOX
Broadcasting Company, a unit of Fox Entertainment Group, as a client.
The creator of such esteemed and popular television shows as American
Idol, 24, The Simpsons and Arrested Development, Fox Broadcasting
Company is the latest major television network in succession to
join Ontra. The deal will see FOX using Ontra Presentation software
as their presentation platform when presenting to major advertisers
during the 2004/2005 advertising Upfronts and beyond.
“In keeping with the FOX tradition of producing distinctive,
original entertainment, we were searching for a presentation solution
that would engage and entertain our audience while delivering the
facts of our story,” says Audrey Steele, Vice President Sales
Research & Marketing. “Ontra Presentation software allows
us to present our information a more dynamic and attention grabbing
way.”
The signing of the Fox Broadcasting Company is a significant step
for both companies for a number of reasons. With its suite of unique
features, Ontra Presentation software will give the FOX Broadcasting
Company’s presentations a customized look that can incorporate
multimedia elements of audio, video and rich graphics. The software
also comes complete with a network, or distributed, solution that
can manage any dispersed sales force, assuring a consistent and
updated presentation every time, no matter where the presentation
is being given. However, the technological advances are only part
of the equation. With its distinctive approach to presentations
and the mindset behind them, Ontra Presentations is ushering in
a new era for dynamic multimedia presentation technology.
“Presentations are evolving quickly,” says James Ontra,
CEO and co-founder of Ontra Presentations. “And, audiences
are tired of being forced-fed rigid PowerPoint presentations. They
are craving presentations that are more flexible, more engaging
and ultimately, more entertaining. Ontra is designed for that purpose.”
The Ontra Presentation software creates presentations that have
the ability to follow the human mind by presenting information in
an interactive sequence rather than a linear one. With Ontra, meetings
become fluid and interactive rather than rigid and stale.
“We understand that people don’t think in a pre-determined
format. Rather, the mind tends to wander,” says AlexAnndra
Ontra, President and co-founder of Ontra Presentations. “We
created Ontra to mimic that behavior for a business meeting, where
digressions and unforeseen questions inevitably arise.”
About Ontra Presentations
Ontra Presentations, LLC is a software and services company committed
to creating multimedia presentation solutions and software for Fortune-level
organizations. Ontra Presentation Software was developed to help
meet the requirements of companies who spend much time and money
to ensure that their clients receive a consistent message and accurate
information in an attention grabbing, dynamic format. By allowing
designers of multimedia presentations to create and control a broad
range of design and display functions, Ontra Presentation Software
gives the user the most dynamic and streamlined multimedia presentation
available. For more information, please visit www.ontrapresentations.com.
About Fox Broadcasting Company
FOX Broadcasting Company (FOX) is a division of Fox Entertainment
Group, Inc. FOX delivers a high concentration of Adult 18-49 viewers
while dominating all network competition in the more targeted Adults
18-34 and Teen demographics. FOX airs 15 hours of primetime programming
a week as well as late night entertainment programming, major sports
and Sunday morning news.
Fox Entertainment Group, Inc., 82% owned by The News Corporation
Limited (NYSE: NWS), is principally engaged in the development,
production and worldwide distribution of feature films and television
programs, television broadcasting and cable network programming.
Fox has total assets as of December 31, 2003 of approximately US$31
billion and total annual revenues of approximately US$12 billion.
The Company's studios, production facilities and film and television
library provide high-quality creative content, and the Company's
broadcasting and cable networks provide extensive distribution platforms
for the Company's programs.
Media Contact:
Bryan Blatstein
Ontra Presentations
blatstein@ontrapresentations.com |
